GRAPHIC DESIGNER from MELBOURNE

My approach to brand design starts with really getting to know the heart of the brand and the audience it wants to connect with. I dive into the brand’s story, values, and place in the market to build a strong foundation. From there, I create a visual identity that truly captures and reflects what the brand is all about.

My approach to wayfinding design is all about making navigation simple and improving the visitor experience. I start by carefully studying the environment, understanding how people move through the space, and pinpointing key areas where decisions are made. With this insight, I create a system that’s both practical and visually appealing, ensuring users can easily find their way from one spot to another.

In terms of functionality, I employ modern development frameworks and technologies to build websites that are fast, secure, and scalable. I prioritise clean, maintainable code that facilitates easy updates and future enhancements. Additionally, I integrate content management systems (CMS) to empower clients to manage and update their content with ease.

In my field, my approach to managing projects is structured yet flexible, ensuring that each project is delivered on time, within budget, and to the highest quality standards.

‍I begin each project with thorough planning, defining clear objectives, scope, and deliverables. This involves collaborating with stakeholders to understand their vision, requirements, and constraints. I develop a c project plan that outlines key nes, and resource alocation.

I focus on creating high-quality, relevant, and engaging content that speaks to the target audience. I enjoy diving deep into audience analytics to uncover not just who they are but what they’re passionate about. I have a proven record of using these methods to ensure that our messaging resonates and delivers results every time.