SIX Docker Street

The Six Docker Street project, a luxury apartment development in the heart of Elwood, needed a cohesive brand identity and marketing strategy to capture the attention of discerning buyers. With 14 bespoke residences on offer, the challenge was to create a brand that communicated exclusivity while standing out in a competitive market.

The primary goal was to develop a sophisticated and consistent brand identity across all platforms—branding, print, digital marketing, and web development. This brand had to align with the high-end nature of the apartments and generate strong public interest, translating to high volumes of expressions of interest.

I led the creation of a visually compelling brand identity that reflected the development's luxury appeal. I developed a sleek, responsive website that offered users an immersive experience, showcasing both the apartments and the vibrant Elwood area. My digital marketing strategy further bolstered this effort, attracting high public engagement and overwhelming interest in the project. The positive response, reflected in the volume of inquiries, demonstrated the success of the integrated marketing approach.