Gracie Wine Bar

Gracie Wine Bar, located in Melbourne's Hardware Lane, needed a cohesive brand identity and a marketing strategy to grow its presence in the competitive hospitality scene. The challenge was to enhance its visibility, attract new patrons, and engage the local community.

The aim was to create a strong brand identity, develop a loyal customer base, and increase the bar’s involvement in citywide events. Additionally, the goal was to use digital marketing to drive engagement and establish the bar as a destination within Melbourne’s hospitality scene.

I implemented a strategic digital marketing plan and captured all photography to build an engaging visual presence for the bar. Additionally, I created a large library of print graphic posters to support event marketing. I organised and promoted the bar's participation in high-profile events like the Melbourne Cocktail Festival and Melbourne Food and Wine Festival in 2023 and 2024. These efforts significantly boosted the bar's visibility, attracted new patrons, and established Gracie Wine Bar as a key player in Melbourne's vibrant hospitality scene.