Springlake Shopping Centre

Springlake Shopping Centre needed a cohesive and engaging brand identity that would resonate with the local community and improve the overall visitor experience. The challenge was to create a unified brand design that would be consistently applied across various touchpoints, including physical signage, digital platforms, and event promotions. Additionally, the wayfinding system needed to be intuitive, and the digital marketing efforts required a strategy to increase visibility and engagement.

The primary goal was to develop a distinct and cohesive brand identity for Springlake Shopping Centre that would enhance visitor experience, create a navigation system through effective wayfinding, and engage the community through digital marketing and event design. The aim was to create a memorable brand presence that would drive foot traffic and foster a strong connection with the local community.

I led the creative efforts to achieve these goals by developing a comprehensive brand design that included everything from logo creation to visual guidelines, ensuring consistency across all mediums. For the wayfinding system, I designed intuitive signage that seamlessly integrated with the centre’s overall design, improving visitor navigation. In digital marketing, I crafted targeted campaigns and digital assets that reflected the brand, increasing online visibility and engagement. Additionally, I contributed to event design and promotion, creating community-focused events that aligned with the centre's brand values and attracted a wide audience. These integrated efforts resulted in a strong, cohesive brand identity for Springlake Shopping Centre.