Doherty Clinical Trials
Web Development
Challenge
Doherty Clinical Trials needed a robust online presence to communicate their commitment to innovative, safe, and ethically sound clinical trials. The challenge was to create a website that could attract new participants for future trials while offering an easy-to-navigate user experience.
Goal
The goal was to develop a high-ranking website on Google with clear, easy-to-navigate pages that would attract new participants for clinical trials and serve as a trusted resource for trial information.
Solution
I led the web development efforts, creating a site that now attracts over 7,000 visitors monthly and growing. By focusing on user-friendly design and optimising for search engines, the website became a key resource for trial information. Continuous improvements through regular meetings ensured the site's usability and performance. Its impact has been recognised by features in outlets like The Guardian and other public health channels.
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