Casper Magazine

Casper Magazine aimed to transform its brand into a go-to destination for Gen Z and millennial audiences, focusing on fashion, beauty, and wellness trends. The challenge was to refresh the brand's identity and build a digital platform that would not only grow its readership but also engage a broader, global audience.

The primary goal was to rebrand Casper Magazine, develop a website with a modern digital magazine format for quarterly releases, and attract a growing audience. Additionally, mentoring junior designers was key to maintaining brand consistency and ensuring the magazine's sustainable growth.

Collaborating closely with the Editor-in-Chief, I spearheaded the rebranding and redesigned the website to house a visually engaging digital magazine. This new format boosted readership and steadily increased the magazine’s subscriber base, positioning Casper Magazine as a rising digital publication. I also mentored junior designers, equipping them to maintain the evolving brand identity while supporting the magazine's global expansion by showcasing both local and international fashion, beauty, and wellness trends.